A Cancer Management Platform

My Role

UX/UI Design

Company

Cancer Guide

Duration

October 2022

(3 weeks)

Project Type

B2C

Overview

CancerGuide's mission is to empower all patients to take charge of their illness and seek the best care that they can get.

Cancer Guide is a team of health professionals and technologists who are passionate about

improving cancer care across the world. Inefficiencies in cancer care cause suboptimal outcomes. Cancerguide aspires to automate the burden placed on patients and their medical staff.

Cancer Guide Product Principles

Streamline the cancer journey steps from diagnosis, treatment through to remission

Be a patient first focused tool for all those impacted by cancer

Empower patients to take charge and engage more in their health and well-being

Be a trusted resource for cancer information that promotes community and connectedness

Provide personalized support to make cancer more manageable in all aspects

The Problem

Cancer Sucks.

The Users

Cancer patients and their caregivers

Prospective Patients

Problem Statement

How might we help cancer patients and their caregivers to feel empowered when managing their cancer journey?

Research

x

Methods

Interviews with Healthcare Workers

Interviews with Cancer Survivors

Usability Testing

Synthesizing Research

Insights

Patients are put at ease when they are given an idea of next steps

At the point of diagnosis, patients want to know all of their options

Patients don't feel prepared for how severe symptoms their side effects of treatment are.

Design Iterations

Testing showed that users preferred having some degree of choice when it came to their providers.

We experimented with 3 different types of onboarding flows: a browsing model, a matching model and a hybrid model. We conducted usability tests with these low fidelity wireframes. We found that a combination of matching + browsing fit user and business needs best.